Booking online at Borromean Lands, Lake Maggiore becomes smart
An online booking platform by Weconstudio to manage and optimize bookings. This is the project realized by our company for the Terre Borromeo brand: the company that owns the suggestive tourist locations on Lake Maggiore. Tradition meets digital: Terre Borromeo and online Booking Isola Bella and the wonderful Borromeo Palace, Isola Madre with its botanical […]
An online booking platform by Weconstudio to manage and optimize bookings. This is the project realized by our company for the Terre Borromeo brand: the company that owns the suggestive tourist locations on Lake Maggiore.
Tradition meets digital: Terre Borromeo and online Booking
Isola Bella and the wonderful Borromeo Palace, Isola Madre with its botanical gardens, the Rocca di Angera and its wonderful view, then the Pallavicino Park and finally Mottarone. These are just some of the locations of the Borromean Lands. An enchanting lake archipelago and some properties on the mainland that are identified with the Terre Borromeo brand. Since 2017 the company has chosen to use a tool that deals centrally with booking, access control and management. A functional and avant-garde system to give visitors the best possible experience.
To cope with the growth in tourist demand, Terre Borromeo has used a digital platform that deals with:
online booking: online sale of the entrances to the locations with additional services such as food & beverage, transport and guided tours;
booking: on-site sale of tickets at the ticket offices;
communication: analysis tools (CRM) to support marketing;
organisation: access control management, but also control of the availability of driving and administration services.
In fact, through a single instrument, the company can manage simultaneously:
the sale of tickets (b2c and b2b) online and on site;
and finally, incoming and up-selling services.
From Hemingway to the royals of England: all crazy about the Borromeo Lands
In 2019, Terre Borromeo recorded over 850 thousand visitors. A goal achieved thanks to the beauty and care of the territory, as well as the innovative and constantly renewing approach.
The objective of the property is to share the heritage formerly linked to the Borromeo family, preserving it and passing it on to future generations. In fact, to get closer to the lifestyle of young people, the company has invested in digital technology to create a simple and immediate booking system, just a click away.
Weconstudio and the realization of the platform
The booking platform for Terre Borromeo was designed based on Weconstudio’s in-house experience with online booking systems. In particular, the WeGate Snow Version project (first version of an e-ticketing system for ski passes) combined with SAG’s operational pipeline was taken into consideration. The technologies used for the realization are: Laravel PHP and Android Native for the app part.
In summary, the company has developed a multi-tier architecture based on API middleware. The complete system includes: two mobile apps (checkout app and access control app);
two mobile apps (cash desk app and access control app);
a management web dashboard;
three web-applications for online booking: b2c, b2b and educational area;
an additional web-application for managing the availability calendar and also booking guided tours.
Weconstudio has many years of experience in the implementation of online booking and management platforms. The company uses innovative and complete systems, experiments with sophisticated technologies and cutting-edge architecture.
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